About Us

Our Story

Determined to find grooming products to help defend his skin from the harsh conditions of his construction job, Ryan searched for a skin-care solution to fit his low-maintenance lifestyle and always came up short. After trying many of the top men’s skin care brands, nothing seemed to hold up. So Ryan and his wife Janine began developing a no-nonsense line of skin care products – dedicated to real men who want to look good when it counts.

Rugged & Dapper was born.

A straightforward grooming collection that’s ready to fit into your life with ease. We’ve made the products powerful, too. Our multi-tasking formulas get the job done all at once. Fast and efficient, just how you like it. Saving you precious time to live your life without being a slave to your bathroom.

But it wasn’t just about creating products to help you look good, it was developing the best kind of products that didn’t cut corners when it came to ingredients. Made in the USA, all Rugged & Dapper products utilize premium, natural and organic ingredients without the harmful chemicals and toxins found in most skincare products on the market.

The Rugged and Dapper skin fuel collection allows men to look and feel authentic and confident in any situation. Check out our line of products, we’d love to know what you think.

Ryan and Janine Labaqui
Founders of Rugged & Dapper

"At Rugged & Dapper, we strongly believe men should start and end their day both looking and feeling good."

Our Mission

At Rugged & Dapper, we strongly believe men should start and end their day both looking and feeling good. Our family owned and operated team takes pride in crafting naturally effective grooming products that epitomize confidence. With genuine benefits and long-term effects, we fit right into your routine—no matter your lifestyle.