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RUGGED AND DAPPER WAS BORN IN LOS ANGELES, CA. FOUNDED BY HUSBAND AND WIFE DUO, RYAN AND JANINE LABAQUI. RYAN WAS DETERMINED TO SWITCH UP THE GROOMING GAME BY CREATING A HEAVY DUTY SKINCARE LINE DESIGNED EXCLUSIVELY FOR MEN, WHO ARE PROUD TO BE TOUGH AND GET DIRTY YET COULD CLEAN UP WELL AND LOOK SHARP LIKE TRUE GENTLEMEN. JANINE HAD A VISION TO ESTABLISH A NO-NONSENSE POWERFUL SET OF GROOMING AND SKINCARE TOOLS THAT COULD EFFORTLESSLY BE INCORPORATED INTO ANY MAN’S HECTIC LIFESTYLE, WITH GENUINE BENEFITS AND LONGTERM EFFECTS DAY AFTER DAY.

TOGETHER THEY FORMED THE FOUNDATION OF A SKIN FUEL COLLECTION MADE PROUDLY IN THE USA, UTILIZING PREMIUM NATURAL AND ORGANIC GOODNESS, SANS THE HARMFUL CHEMICALS AND TOXINS FOUND IN MOST SKINCARE PRODUCTS TODAY. THEY BELIEVE THAT LIFE IS BEST KEPT REAL AND SIMPLE, A BELIEF THAT IS CARRIED THROUGH EVERY ASPECT OF THEIR BUSINESS BY PROVIDING A HANDFUL OF SUPERIOR TRIED AND TRUE GROOMING PRODUCTS, THAT COVER ALL THE BASES SO THAT REAL MEN REMAIN AUTHENTICALLY RUGGED & DAPPER.

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